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Top 10 Styles by Return Value and Attributes

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Today · Sep 17, 2026, 10:00 AM
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Can you show me the top 10 styles by return value for the last 12 months? and let me know what attributes seem to correlate with being a high returner?

Top 10 Styles by Return Value

Last 12 months, to 17 September 2026 · Attribute correlation analysis

Top 10 Return Value

£186,603

14.2% of the £1.31M total

Avg Return Rate (Top 10)

52.5%

vs 47.1% brand average

Fit Score Below 40

6 of 10

Problematic or poor fit

Too-Large Skew

7 of 10

Returns skew too large

The 10 styles costing you the most in returns

Ranked by return value. All return rates are adjusted (pre-return window, logistical issues excluded). Fit Score runs 0–100; higher is better.

#StyleReturn Value Return RateFulfilled Fit ScoreSize SkewReturn Reasons
1
DS1141 - Bluff
Dresses · Regular · SS26
£37,712 70.2% 1,146 21 ← Too small
Fit 68%Consumer 21%
2
DS0459 - Marrakesh
Dresses · AW25
£27,675 61.0% 1,058 65 Too large →
Fit 46%Consumer 45%
3
DS0040 - Tribeca
Coats & Jackets · Oversized · AW24
£17,207 55.9% 556 13 Too large →
Fit 67%Consumer 18%
4
DS0134 - Noel
Coats & Jackets · Regular · AW25
£15,856 45.7% 772 63 Balanced
Fit 54%Consumer 27%
5
DS0901 - Philomena
Dresses · AW25
£15,627 80.0% 485 25 ← Too small
Fit 72%Consumer 23%
maeve-report-top-10-styles-by-return-value-and-attributes-2026-09-17.pdf 1 / 2
mmaeve ai
Report export17 September 2026
Maeve report

Top 10 Styles by Return Value

Last 12 months, to 17 September 2026 · Attribute correlation analysis

Top 10 Return Value

£186,603

14.2% of the £1.31M total

Avg Return Rate (Top 10)

52.5%

vs 47.1% brand average

Fit Score Below 40

6 of 10

Problematic or poor fit

Too-Large Skew

7 of 10

Returns skew too large

The 10 styles costing you the most in returns

Ranked by return value. All return rates are adjusted (pre-return window, logistical issues excluded). Fit Score runs 0–100; higher is better.

#StyleReturn Value Return RateFulfilled Fit ScoreSize SkewReturn Reasons
1
DS1141 - Bluff
Dresses · Regular · SS26
£37,712 70.2% 1,146 21 ← Too small
Fit 68%Consumer 21%
2
DS0459 - Marrakesh
Dresses · AW25
£27,675 61.0% 1,058 65 Too large →
Fit 46%Consumer 45%
3
DS0040 - Tribeca
Coats & Jackets · Oversized · AW24
£17,207 55.9% 556 13 Too large →
Fit 67%Consumer 18%
4
DS0134 - Noel
Coats & Jackets · Regular · AW25
£15,856 45.7% 772 63 Balanced
Fit 54%Consumer 27%
5
DS0901 - Philomena
Dresses · AW25
£15,627 80.0% 485 25 ← Too small
Fit 72%Consumer 23%
6
DS0849 - Thessaly Woven
Coats & Jackets · AW25
£14,921 52.9% 442 7 Too large →
Fit 75%Consumer 12%
mmaeve ai
Report export17 September 2026

The 10 styles costing you the most in returns (continued)

#StyleReturn Value Return RateFulfilled Fit ScoreSize SkewReturn Reasons
7
DS0647 - Valencia
Coats & Jackets · Oversized · AW25
£14,763 42.7% 363 47 Too large →
Fit 56%Consumer 28%
8
DS0080 - Cordelia
Trousers · Regular · AW25
£14,510 33.8% 1,910 59 Too large →
Fit 69%Consumer 20%
9
DS0764 - Helene
Coats & Jackets · Skinny · AW25
£14,414 47.1% 493 32 Too large →
Fit 65%Consumer 22%
10
DS0457 - Amara
Dresses · AW25
£13,919 56.2% 580 38 Too large →
Fit 62%Consumer 28%

Category benchmarks vs top-returning styles

CategoryStyles in top 10Their avg return rateCategory avgCategory fit score
Coats & Jackets548.9%41.6%32
Dresses466.9%48.2%44
Trousers133.8%29.4%51

Key takeaways

  • Fit is the overwhelming driver — the top return reason on all ten styles.
  • Systematic too-large sizing: 7 of 10 skew large, pointing at the grade rather than the customer.
  • Coats & Jackets account for 5 of the 10 styles and £77k of the return value.
  • Six styles carry a fit score below 40 — problematic or poor.
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